Rapid Response Case Study

Providing Help during Emergencies with a Single Tap

Rapid Response is the mind child of Marlize Holtzhausen after her sister was brutally attacked in 2010. She wanted an application that could gel well with the South African environment and address its serious emergencies.
Rapid Response Website Screenshot

For the website, we used CakePHP for the frontend and MySQL for the backend. As for the mobile app, we needed to create it for as many platforms as possible. This is why we used Android, iPhone, BlackBerry and BlackBerry Z10 platforms. However, to accommodate the latest NFC technology in most new smartphones, we used the NFC API for both Android and BlackBerry.

The Challenge

Rapid response wanted to establish its online presence and extend it to mobile through a useful app that is downloadable on Android, iOS, BlackBerry and Windows phones. The app was to be designed with an alert key that would connect the user to emergency services through the press of a single button.

How Infoshore Helped

We developed a highly informative website which would help the budding entrepreneur establish its online presence. However, the app was this client’s core product, which is why we focused our efforts on it the most. The following are some of its top features:

  • Managing an account that contains all personal information
  • Providing response to members
  • Programming home security systems
  • Backing up and restoring the app’s data
  • NFC enabled scanning to ensure quick response
  • Sending panic alerts to related call centers and responding to accidents and attacks promptly


The new website has proven to be very search engine and user-friendly, which is why it received ample traffic since we launched it. As for the app, it is quickly gaining pace in app stores, receiving mostly 5/5 stars according to Google Play.