Mobile applications and services that are location based permit applications to utilize a smartphone’s information to gain access to several possibilities and opportunities pertaining to interaction, generating revenue and relevant information. This is particularly useful for application developers and several brands.
Your smartphone can utilize functions like cellular, Wi-Fi and GPS to locate any destination, street, restaurant, shop, salon, etc. For example, a majority of travelers use location services to find a decent hotel to stay in, to look for good restaurants and to shop among other activities. You might have also used location services to find your favorite designer shop while on vacations overseas.
Among other uses, location services can also save lives. For example, when you dial 911, the police can effectively locate and lock in on your position. For customized application developers, location services offer a wide array of possibilities and opportunities. These professionals can use location services to incorporate a useful application with Google Maps API to:
- Make it easy for shoppers and tourists to find their favorite restaurants, bars, clubs, gas stations, etc.
- Provide the right directions for people who wish to visit nearby services
- Mix location informational data with reviews fetched from different APIs
- Integrate with a service like the Google Maps API
Apart from significantly aiding a mobile application developer to integrate, customize and optimize their client’s website, location-based services permit developers, companies and brands to indulge in location-based marketing and advertising.
For example, assume that some smartphone users are strolling by a well known retail store and have downloaded its mobile app. When pooled with other shopping data, that application will automatically start sending notifications related to the retail store’s offers and deals. The app is marketing the products and deals to those in the vicinity, coaxing a number of buyers to step into the store. Inside, they can buy something or participate in giveaways.
Using APIs through location-based services is effective. However, you should use an API that is both scalable and consistent before you start to design an application based on it. There are many who have integrated financial APIs that are available for free only to be disappointed because of their lack of consistency or unreliability. When an API loses its reliability, it can destroy your application’s chances of success.
This is why you should choose a paid API. Search for them through a popular search engine, preferably Google, and you will see the difference. If you wish to increase your application’s scalability and consistency, consider investing in short term caching on a cloud server.
P.S. 1: What are APIs?
API stands for Application Programming Interface. APIs permit developers to integrate and interact with the services of different providers like Google Maps and Yelp Reviews. You can even use APIs made available by private and government organizations. You can also keep track of APIs as there are new ones designed every day. Many top mobile application developers track new APIs primarily because they help their apps gain an edge in the market, especially in terms of marketability.
P.S. 2: Where Do Location Services Work?
Location-based services function on both Android and the iOS devices. However, location services can only be accessed through GPS. While some iOS devices such as the iPod Touch and the iPad do not feature GPS functionalities, they can use location services through Wi-Fi and Cellular to pinpoint a location.
Infoshore have developed mobile applications utilising location based apis for many of their clients. The major projects include anti theft apps, parental controls apps, monitoring apps, panic alarm apps etc.
If you wish to discuss how location based api can be used in your app please contact here