When people want to build an e-commerce website, the first decision they have to make is whether they do it themselves or hire someone to do it.
A third alternative is having one of your employees or your team to build it. Having such a person build an e-commerce website is usually cheaper and practical, but it doesn’t guarantee a good site. Many people think that “computer guys” can do everything related to computers, but this is not true. They have their areas of specialization that require different sets of skills and knowledge. It’s like expecting a neurosurgeon perform heart surgery. In the same way, your local “computer guy” is probably very good at setting networks, fixing computers, installing printers and other hardware, etc. But that doesn’t mean he’s good at graphic design, marketing, and website building, which is what you require to build an e-commerce website. On the other hand, of all the people on your team, he’s the one that will have an easier time doing the job.
If you don’t have any experience with computers beyond using common applications such as Word and sending e-mails and you don’t have anyone on your team with such experience, then do yourself a favor and hire a company to build an e-commerce website for you.
On the other hand, if you have some knowledge of computers, you can buy a good web building software and do it yourself. Don’t get a free or a cheap one. Commercial ones are much easier to use and have very good tutorials and customer support in case you run into trouble.
Even if you don’t know much about computers, if you have an artistic ability that allows you to create something, you should consider trying your hand at doing the website. If you like painting, drawing, blueprinting, decorating, and even architecture, then you’ll probably enjoy the process of creating a nice looking and attractive website. At the very least, you will have a good aesthetic image of your future website to show the person that you hire to build it.
Unfortunately, there is no clear way to tell if you should hire someone to build an e-commerce website for you or to do it yourself. It all depends on each case and according to the needs of each person or company.