How to Open an E-Commerce Online Store

Opening an e-commerce online store is not as complicated as some people think. It takes some time and money but not much. If you understand the process, then you’re going to have a much easier time when you actually go through it.

The first step in opening an e-commerce online store is getting a domain. A domain is the name of your store on the Internet. For example, You need to get the name and register them at a trustworthy registering company. It is highly advisable that you do this yourself instead of having someone else do it for you. That way, you know you are the owner of the name. Another recommendation is to prepare several versions of the name you want in case your first option is taken.

Next, you need hosting for your e-commerce online store. Hosting is the service of renting storage space on a computer that’s always connected to the Internet in order to put your e-commerce online store (or rather, the files that compose it) there and make it available to the public. While there are some free ones, I don’t recommend you use them because they often disappear without previous notice.

Now comes the hard part: designing your webpage. To be honest, if you don’t know how to program or you have never been interested in computers, you’re much better off hiring a programmer to do the job for you. Even easy programs that are used to create webpages require some learning and dedication. So, unless you have the disposition, the time, and at least a minimum degree of creativity, just save yourself time and hire someone to do it.

However, before you do, it’s important that you select a shopping cart. A shopping cart is a program that handles the commercial aspect of your virtual store. Because of its importance, you should select it yourself instead of the programmer.

Lastly, you have to promote your site. There are many types of promotion. Some of them are very conventional, like placing ads on certain sites, and some of them are unique to the Internet, like SEO, the process of making your site rank higher on search engines such as Google.

That is, in general, the process required to open an e-commerce online store. Obviously, each step requires a complete analysis that goes beyond the limits of this article, but at least you now understand the basic steps of the process.